Wednesday, 18 June 2014

How to 'Panda' to a Need

In China, when the Changa Benni car maker needed a mascot, they chose vocaloid Luo Tianyi. Back on  25 March this year, Tianyi's first concert was held in Chengdu province, where there is a Panda centre.

Below is a seven-minute video touching on the Panda Centre, and featuring the opening number from that concert which launched this new status as mascot. The video was uploaded only this month, and discovered (via one of my sources) just today, which is why I didn't post it before now.

Although I don't think the model on stage looks right, overall it was quite a good production from what we see here (and I am looking beyond the snazzy effects for this, without ignoring them), and it is pleasing that the whole concept is becoming a more widespread kind of event nowadays.

It seems to me that the market suddenly 'grew up' in regard to projected stage performances and virtual divas, as the last year has shown – most recently with THE END opera and the Lady Gaga tour.

The cosplayer featured so much in this video seems to have been a good choice as well...

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